Homefair

We helped one of the North East of England’s largest blinds companies generate over 12,000+ qualified bookings

Client

Homefair

We Managed

Website

www.homefairblinds.com/

Background.

For over 20+ years Homefair Blinds has been one of the north of England’s leading retailers of consumer made to measure blinds. The company relies on thousands of qualified leads monthly to fill their field sales agents diaries. Over the last few years they have been switching from bricks & mortar shops to 100% digital lead generation with all sales happening in the home of the customer.

Client goals:

Grow online lead volume by 50%

Scale Meta & Google profitably

Create a predictable framework to scale sales

Transition the business to digital first

Our results.

Over a three year partnership, we developed a fully integrated paid media strategy across Meta & Google platforms that significantly grew qualified lead volumes into the thousands per year and allowed the business to continue its transition into a digital first business. We built a predictable framework to grow its core business built around a full understanding of cost per lead, cost per consultation & cost per sale metrics across all primary channels.

Homefair has been able to grow predictably with total control over demand online. We helped them achieve over 12,000+ leads, thousands of books sales meetings and seven figures in new revenue.

What we delivered:

12,000+ qualified leads

7 figures in new revenue generated

Profitable CPA across Meta & Google

Full end-to-end control over leads and demand