Strategy - Round Thirteen

Grow faster with the right strategy.

Implement the frameworks, planning & strategy to unlock serious growth and scale.

Delivering proven strategy & advice.

Our world class team consult across your full business on and offline. Utilising learnings from tens of millions in advertising & media buying spend to build data driven lead generation strategies that work.

We develop full-funnel strategy from the first click to the last that make generating leads easy & predictable with real-time forecasting, optimisation & learnings.

Our strategy unlocks serious lead
volume, growth & sales.

Strategy audit

Full audit & strategy recommendations for your business on & offline. We dive into your advertising channels, creative strategy, ad copy, funnel & measurement set up and ensure everything is the best it can be.

Paid ads strategy

Full 360 audit & strategy recommendations of all paid ad channels. We look at your full ad account set up, targeting, creative, tracking & optimisation tactics to build a clear framework to improve.

Data and analytics

A robust deep dive into your measurement, analytics & data to identify what is and is not working.

We build a robust data & real time analytics set up that gives you skyline view clarity on the full impact of all of your advertising channels.

Sales forecasting

Remove guess work from growth with a forecasting framework that shows incrementally how to grow faster, predictably & with limited risk across all advertising channels.

We make lead generation easy & predictable for your business

Our framework is built for sales, not just leads. We use data to continuously optimize our campaigns, ensuring we focus budget & attention exclusively on the leads that convert into revenue.

Build

We do a deep audit of your current strategy & then build a data-driven new approach to growth.

Launch

We build & launch your best advertising channels & gather as much 1st party data as we can.

Feedback

Analyse performance from CPL to CPA & break down the sales data into actionable learnings.

Optimise

Optimise learnings into ad accounts, creatives, targeting & customer journeys to what is working.

Scale

Scale leads & sales based on real-time continuous learnings, feedback & control.

Cause and effect

CPL

Cost Per Lead

Cause and effect

CPB

Cost Per Booking

Cause and effect

CPS

Cost Per Sale

Cause and effect

ROAS

AOV / LTV

Full, end-to-end measurement. Sales data feeds back to lead targeting.

See the results we've had for businesses just like yours

We’re proven experts in launching & scaling lead generation campaigns to new volumes of growth across every major advertising platform online.

Vision Scotland

Watch how we helped one of Scotland’s largest eye surgery clinics grow lead volume by 50% Year on Year.

UK DEBT EXPERT

150,000+

Qualified leads

ASK PAUL

11,000+

Qualified leads

OPTALISE EYE CLINIC

45%

Cost per lead reduction

Lanarkshire Private Clinic

5,000+

Qualified Leads

“Our business is global, with the UK, USA and Europe being core markets. Round Thirteen have helped us immensely in putting together a strategy, optimising our planning to acquire new customers and leads across the globe.”

WENDY MORRISON
Wendy Morrison Design