Vision Scotland

We helped one of Scotland’s largest eye surgery clinics grow lead volume by 50% YoY

Client

Vision Scotland

We Managed

Website

www.visionscotland.com

Background.

Vision Scotland is a leading provider of laser, cataract & lens surgery. They treat thousands of consumers every year across four clinics in Central Scotland. The company relies on thousands of new qualified leads every year to fill their consultation diaries with qualified leads considering improving their vision.

Client goals:

Grow lead volume & demand in Scotland

Improve lead quality & cost per lead

Improve & scale paid social and paid search

Grow laser eye & cataract surgery lead volumes

Our results.

Over a multi-year partnership, we built and launched a fully integrated paid media strategy across Meta, TikTok & Google platforms that significantly reduced cost per lead and sale whilst growing revenues and qualified lead volumes into the thousands with a 50% YoY growth.

What we delivered:

Increased lead volume by 50% YoY

Reduced Google CPL by 45%

Generated over 5,000+ qualified leads

Increased market share & brand visibility

Introduced server-side tracking to optimise Meta ads compliantly