Golden Leaves

We helped one of Europe’s largest funeral planning companies generate over 20,000 leads

Client

Golden Leaves

We Managed

Website

goldenleaves.com

Background.

Golden Leaves is one of Europe’s leading suppliers of pre-paid funeral plans, with over 40 years of operating in the UK & Spain, helping consumers protect their families from costs if the worst happens. They rely 100% on thousands of qualified leads for their contact centre sales teams every month.

They came to Round Thirteen to help them launch their in-house lead generation strategy so they could move away from the pay-per-lead model.

Client goals:

Build FCA compliant lead generation strategy

Grow lead volumes in UK & Spain by 50% YoY

Reduce cost per sale in the UK by 20%

Build demand and scale with paid social & paid search

Our results.

Over a multi-year partnership, we managed a 7 figure budget and helped Golden Leaves move away from the pay-per-lead model by developing a fully compliant paid media strategy across Meta & Google in a financially regulated environment. We exponentially grew qualified lead volumes into the thousands in the UK & Spain, generating over 20,000+ leads per year.

What we delivered:

Grew paid social & google leads by 100% YoY

Generated over 20,000+ new leads per year

Reduced cost per sale by 30%

Created compliant FCA lead generation campaigns