Optilase Eye Clinic

We helped Ireland’s largest laser eye surgery clinic reduce cost per lead by 45%

Client

Optilase Eye Clinic

We Managed

Website

www.optilase.com

Background.

Optilase is Ireland’s largest provider of laser, lens and cataract eye surgery. They treat thousands of consumers across eleven clinics in the South & North of Ireland. The company relies on thousands of new qualified leads every month to fill their consultation diaries with qualified leads considering improving their vision.

Client goals:

Grow lead volume in North & South of Ireland

Improve lead quality & reduce cost per sale

Build a predictable lead generation strategy

Grow laser eye surgery lead volume & demand

Improve and grow paid social & search campaigns

Our results.

Over a five-year partnership, we managed a 7 figure budget and developed paid media strategies across Meta & Google platforms that significantly grew qualified lead volumes into the thousands per year & millions in revenue. Our work positioned Optilase as Ireland’s number-one clinic with a clear strategy to grow lead volumes whilst managing cost per lead & cost per sale.

What we delivered:

Grew leads by 150% YoY

Reduced CPL by 45% YoY

Generated 10,000+ leads

Generated millions in sales