Cathedral Eye Clinic

We helped one of Ireland’s largest eye surgery clinics get 9x ROAS

Client

We Managed

Website

www.cathedraleye.com

Background.

Cathedral Eye Clinic is one of Ireland’s largest providers of laser, lens and cataract eye surgery. They treat thousands of consumers every year across two clinics in the South & North of Ireland. They came to Round Thirteen to help them improve & scale their in-house lead generation strategy & grow demand.

Client goals:

Grow Eye Surgery market share & demand

Double Laser Eye Surgery qualified leads YoY

Optimise and scale Facebook & Google ads

Create a predictable framework to scale leads

Our results.

Over a multi-year partnership, we managed a 6 figure budget and fully re-developed the paid media accounts and strategy across Meta, TikTok & Google platforms. We re-positioned the business for the first time to grow predictable paid lead generation campaigns and reduce reliance on slow organic & traditional channels. Our work significantly grew qualified lead volumes into the thousands per year and generated over 50% YoY more leads with a 9x return on ad spend for the business.

The business now has a clear & predictable framework to grow its core business built around a full understanding of cost per lead, cost per consultation & cost per sale metrics across all primary channels.

What we delivered:

Generated a 9x ROAS from paid media

Grew business lead volume over 50% YoY

Reduces CPL across Meta, Tiktok & Google

Increased market share & brand visibility