Midland Eye is a leading provider of laser, cataract & lens surgery across The Midlands in the UK. They treat thousands of patients every year across two clinics, with a need for new leads daily for their surgery pipeline. They came to Round Thirteen to help them build & scale their in-house lead generation strategy & grow demand predictably and profitably from the ground up.
Client goals:
Prior to working with us Midland had never ran paid ads, but had built a successful business with a strong referral network but needed to take control of lead generation and grow demand predictably in order to grow the business faster.
From scratch we built a strategy on Meta & Google that re-positioned the business for the first time to launch paid media campaigns that generated predictable lead volumes with CPLs built around a target CPA model that is profitable. We generated over 7,000+ qualified leads and achieved 100% YoY growth which reduced reliance on slow organic & traditional channels and built a clear & predictable framework around a full understanding of cost per lead, cost per consultation & cost per sale metrics.
What we delivered:
It’s time to get better leads. Book a free, no obligation call with our team today.
TIKTOK SPOTLIGHT
How we used TikTok to increase AskPaul’s leads by over 400%
TIKTOK SPOTLIGHT
How we used TikTok to increase AskPaul’s leads by over 400%
