Optegra

We helped one of UK’s largest eye surgery clinics get get 8,000+ qualified leads

Client

Optegra

We Managed

Website

www.optegra.com/

Background.

Optegra is one Europe’s largest providers of laser, lens and cataract eye surgery. They came to Round Thirteen to help them improve & scale their in-house lead generation strategy & grow demand online.

Client goals:

Create a predictable framework to scale lead volume & sales

Improve lead quality & reduce cost per sale

Grow Laser Eye & Cataract lead volume and sales

Grow UK eye surgery market share & demand

Our results.

Working over a multi-year partnership with the in-house marketing team, we managed a 7 figure budget and fully re-developed the paid media accounts and strategy across Meta & Google platforms to grow lead volume and sales in the UK for Laser Eye Surgery & Cataracts.

We built campaigns that predictably generated qualified lead volumes into the thousands per year filling up consultation diaries with predictable sales outcomes whilst positioning Optegra as a premium market leading destination for eye surgery. The business now has a clear & predictable framework to grow its core business built around a full understanding of cost per lead, cost per consultation & cost per sale metrics across its primary products.

What we delivered:

8,000+ qualified leads generated

Reduced CPA costs by 20%

Generated thousands of new consultation & sales

Created a predictable paid ads framework to grow leads into sales

Positioned the business as a premium market leader across the UK