UK Debt Expert

We helped the UK’s largest debt management specialists generate more than 150,000+ leads.

Client

UK Debt Expert

We Managed

Website

www.ukdebtexpert.co.uk

Background.

The UK Debt Expert is the UK’s largest provider of IVAs & Trust Deeds. The business helps UK residents with debt through tailored solutions that help avoid worst-case scenarios such as bankruptcy. The company relies on thousands of qualified leads for their contact centres across the UK on a weekly basis.

Client goals:

Generate upwards of 5,000 leads p/m

Reduce cost per sale & cost per lead

Introduce & scale paid social campaigns

Build a predictable lead gen strategy

Our results.

Over a five-year partnership, we managed a 7 figure budget and developed fully compliant paid media strategies in a financially regulated environment that significantly grew market share & lead volume to over 150,000+ qualified leads. This created a predictable framework to grow the business exponentially with end-to-end measurement and control of cost per lead & cost per sale.

What we delivered:

Generated over 150,000+ leads

Reduced cost per lead by 65%

Grew facebook ads to 50% of total leads

Generated tens of millions in new revenue